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Artisan Windows
Location
Canada
Project type
Branding & Collateral
Client
Artisan Windows
Services
Naming & Branding
Marketing Collateral
Signage
Website Development
Social Media Branding
Social Management
Digital Advertising
Photography
Videography
Sales Consulting
The strategy behind Artisan was simple: Find a position and name that
denotes its core ethos of crafting superior quality custom windows and doors
for a market saturated with redundant products. We found our position within
‘craft’. We produced elevated brand collateral, colours with subtle luxury,
fonts that had a custom feel, with a tailored logo and mark. We tapped into
their brand so well that we launched a full digital program and were tasked to
create sales & advertising strategy.
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